GoHighLevel Pricing 2026: Every Plan, Every Cost — No Surprises
I've been running GoHighLevel for my own business and my clients' businesses since 2022. I've helped people set up on all three plan tiers. I've also watched real operators make expensive mistakes by picking the wrong one.
So here's my honest breakdown: what each plan costs, what you actually get, and which one makes sense for where your business is right now.
At the bottom of this page I'll show you two ways to get started — buy GoHighLevel directly and run it yourself, or come through JourneyBuilder and work with my team directly. Either way, you can always hire us for setup and fulfillment.
Quick note: The trial links on this page are affiliate links to GoHighLevel. Sign up through them and you get a 30-day free trial plus the GoHighLevel Bootcamp — at no extra cost to you.
GoHighLevel Pricing at a Glance
| Plan | Starter | Unlimited | Agency Pro |
|---|---|---|---|
| Monthly price | $97/mo | $297/mo | $497/mo |
| Annual price | $970/yr (~$81/mo) | $2,970/yr (~$248/mo) | $4,970/yr (~$414/mo) |
| Sub-accounts | Up to 3 | Unlimited | Unlimited |
| Contacts / Users | Unlimited | Unlimited | Unlimited |
| CRM, pipelines, funnels | |||
| Email, SMS, calling | ✅ + usage fees | ✅ + usage fees | ✅ + usage fees |
| Workflows & automation | |||
| Calendars & booking | |||
| Social media planner | |||
| Reputation management | |||
| Unified inbox | |||
| White-label desktop app | |||
| API access | |||
| SaaS Mode (resell GoHighLevel) | |||
| Rebilling with markup | |||
| White-label mobile app | Add-on | ||
| AI features | Pay-per-use | Most bundled | Most bundled |
Plan 1 — Starter: $97/Month
Best for: Solo operators, single-location businesses, and brand-new agencies still learning the platform.
At $97/month, the Starter plan includes essentially everything GoHighLevel has: CRM, funnel builder, email marketing, SMS, calendars, appointment booking, workflow automation, social media scheduling, reputation management, and a unified inbox.
Unlimited contacts. Unlimited team members. For $97.
Replace your CRM, email marketing tool, booking software, and SMS platform with GoHighLevel and you've already broken even on a $300–$500/month tool stack.
The one real limit: You're capped at 3 sub-accounts total — one for your business plus two client accounts. Need a third client with their own separate data and pipelines? Upgrade to Unlimited.
AI on Starter: GoHighLevel's AI tools are accessible but pay-per-use only — no bundled allocation. See the usage cost section below to budget accurately.
My honest take: Start here if you're evaluating whether GoHighLevel is right for you. It's not a watered-down version — it's the full platform with one operational limit.
Plan 2 — Unlimited: $297/Month
Best for: Marketing agencies doing done-for-you client work.
Everything in Starter, plus:
- Unlimited sub-accounts — a separate environment for each client with their own CRM, funnels, pipelines, and users. 5 clients or 50, same $297.
- API access — connect GoHighLevel to external tools, build custom integrations.
- White-label desktop — clients log in at your domain and see your brand, not GoHighLevel's.
- More AI bundled — content assistant, review responder, and basic workflow AI included in the plan price, not billed per use.
The math for agencies: At $297/month you need 3–4 clients at $100/month to break even. Most agencies charge $500–$2,000/month per client. One client covers the platform.
My honest take: If you're managing even one client, start here. Cramming clients into a Starter account creates data problems you'll regret.
Plan 3 — Agency Pro (SaaS Pro): $497/Month
Best for: Agencies ready to add a recurring SaaS revenue stream by selling their own branded CRM platform.
Everything in Unlimited, plus SaaS Mode — the reason this plan exists.
With SaaS Mode, you package GoHighLevel into your own pricing plans — "Basic," "Pro," "Premium" — under your own brand name. Clients sign up on your website, pay you through Stripe, and get provisioned automatically. They log into your software. GoHighLevel's name appears nowhere.
You set the price. You keep 100% of what you charge.
Rebilling: Mark up usage fees — SMS, email, AI — and bill clients at your own rate. Agencies with 10+ SaaS clients often cover the entire $497 platform cost from rebilling margins alone.
The break-even math: $200/month more than Unlimited. Selling SaaS plans at $197/month per client? You break even with 2 clients. Everything beyond is margin.
My honest take: Don't upgrade before you have your first SaaS client ready. SaaS Mode earns nothing until someone subscribes. Go Unlimited first, flip to Pro the week you close your first deal.
Monthly vs. Annual — Is the Discount Worth It?
| Plan | Monthly | Annual | You Save |
|---|---|---|---|
| Starter | $97/mo | $970/yr (~$81/mo) | ~$194/yr |
| Unlimited | $297/mo | $2,970/yr (~$248/mo) | ~$594/yr |
| Agency Pro | $497/mo | $4,970/yr (~$414/mo) | ~$994/yr |
Don't commit to annual until you've confirmed GoHighLevel is the right fit after 60–90 days. The savings are real — up to $994/year — but only if you're staying. Use the 30-day trial, run monthly for a month, then switch to annual.
The Costs That Aren't on the Pricing Page
GoHighLevel's subscription is Layer 1 of your total bill. Here's Layer 2.
SMS and Calling (LC Phone)
- • Local phone number: $1.15/month
- • Toll-free number: $2.15/month
- • Outbound/inbound SMS: ~$0.0079 per segment (160 characters = 1 segment)
- • MMS (images): ~$0.022 outbound / ~$0.0165 inbound
- • Typical small business: $5–$30/month in SMS costs
- • Typical agency (5 clients): $30–$80/month
*Messages over 160 characters split into multiple segments and bill accordingly.
Email (LC Email)
Per-email fee on top of your plan. Negligible for most small businesses. Agencies sending tens of thousands of emails per month should check GoHighLevel's official documentation for current rates.
AI Features
Pay-per-use (default on Starter, optional on all plans):
- • Conversation AI: ~$0.02/message
- • Voice AI: ~$0.163/minute
- • Reviews AI: ~$0.08/response
AI Employee Unlimited add-on: $97/month per sub-account
Covers Conversation AI, Reviews AI, Content AI, and Funnel AI with no per-use caps. Voice AI billed separately.
Agency warning: 10 clients on AI Employee Unlimited = $970/month in AI costs on top of your platform subscription. Budget it in from the start.
Total Monthly Estimates
| Business Type | Plan | Usage | Total/Month |
|---|---|---|---|
| Solo business | Starter | $15–40 | ~$112–$137 |
| Agency, 3–5 clients, no AI | Unlimited | $40–80 | ~$337–$377 |
| Agency, 5 clients + AI | Unlimited + AI | $80–200 | ~$377–$497 |
| SaaS agency, 10 clients | Agency Pro + AI | $300–600 | ~$797–$1,097 |
*Rebilling on Agency Pro can offset or exceed usage costs entirely.
Which GoHighLevel Plan Is Right for You?
How many businesses do you manage?
- • Just yours: Starter.
- • Yours + 1–2 clients: Starter (but close to the limit).
- • 3+ clients: Unlimited — the $200 jump pays for itself with one extra client.
Use it or sell it?
- • Use it yourself or deliver done-for-you services: Unlimited.
- • Resell it as your own branded software: Agency Pro.
How much AI automation do you need now?
- • Getting started: pay-per-use on Starter is fine.
- • Running chatbots, voice agents, or review automation at volume: budget the AI Employee Unlimited add-on per active sub-account.
Two Ways to Get Started
Both paths give you the same GoHighLevel platform. The difference is who supports you.
Path 1 — Buy GoHighLevel Directly
Best for: Businesses and agencies who want to run GoHighLevel themselves with GoHighLevel's own support, documentation, and community.
Sign up through the link below and you get:
- 30-day free trial — no credit card required
- GoHighLevel Bootcamp — structured onboarding from day one
- GoHighLevel's support team and help documentation
- Access to the GoHighLevel community of 60,000+ users
You run the platform. GoHighLevel supports it. And if you want help with setup, automation builds, or campaign fulfillment — the JourneyBuilder team is available to hire regardless of which path you choose.
Start GoHighLevel Free — 30-Day Trial + BootcampPath 2 — Get JourneyBuilder (Done With You)
Best for: Businesses and agencies who want GoHighLevel but would rather have an experienced team handle setup, onboarding, and ongoing support directly.
JourneyBuilder is GoHighLevel, built and managed by our team:
- We configure your account from day one
- You work directly with us — not a support ticket queue
- Ongoing help with automations, campaigns, and fulfillment
- Option to white-label the platform under your agency's name
- Book a demo first — no commitment required
Either way, you can always hire us. Whether you buy GoHighLevel directly or come through JourneyBuilder, our team is available to handle setup, build automations, run campaigns, and manage fulfillment. You're never locked out of working with us based on how you signed up.
GoHighLevel Pricing FAQ
How much does GoHighLevel cost per month?
GoHighLevel costs $97/month (Starter), $297/month (Unlimited), or $497/month (Agency Pro). Usage fees for SMS, calls, email, and AI typically add $20–$150+/month.
Does GoHighLevel offer a free trial?
Yes. Through the links on this page you get a 30-day free trial plus the GoHighLevel Bootcamp at no extra cost.
Start GoHighLevel Free — 30 Days + BootcampWhat is the difference between buying GoHighLevel directly vs. JourneyBuilder?
Both use the GoHighLevel platform. Buying GoHighLevel directly means you work with GoHighLevel's own support and resources. Choosing JourneyBuilder means you work directly with our team — we handle setup, onboarding, and ongoing support. Either way, you can hire our team for fulfillment work at any time.
What is the difference between Unlimited and Agency Pro?
Unlimited ($297/mo) gives you unlimited sub-accounts and API access but no SaaS Mode. Agency Pro ($497/mo) adds SaaS Mode — resell GoHighLevel as your own branded software — plus markup rebilling on usage fees and the option to white-label the mobile app.
Does GoHighLevel charge per contact or per user?
No. All plans include unlimited contacts and unlimited users. Your bill does not grow as your database or team grows.
Are there hidden costs?
Not hidden — but the subscription is just the starting point. SMS, calls, email, and AI are billed separately. Budget an extra $20–$150/month depending on volume.
Can I cancel anytime?
Yes on monthly billing. Annual billing locks in the plan for a year — confirm you're staying before switching.
Is GoHighLevel worth it?
For most agencies and service businesses, yes. It consolidates CRM, email marketing, SMS, funnels, booking, social scheduling, and reputation management — tools that typically cost $400–$600+/month separately. At $97–$297/month the consolidation savings alone usually justify the cost before you factor in revenue impact.
What is the Starter plan best for?
Solo business owners and single-location businesses who want to run their own marketing and CRM from one platform. Full feature set, limited to 3 sub-accounts.
Last updated: September 2026. GoHighLevel pricing can change — verify current pricing at GoHighLevel's official pricing page before subscribing.
